Collections
Bandeau Bikini Tops
Bandeau bikini tops are classic, timeless, and perfect for minimal tan-lines. We have designed the most flattering knotted and ring style strapless bandeau bikini tops finished with seamless back ties, removable padding and soft bonding for bust shaping and support.
View collection
Bea Bottoms
View collectionBikini Bottoms
Bikini bottoms designed to flatter and accentuate you, all summer long. From high-cut brazilian bottoms, to classic tie side - these styles are poolside summer staples. Choose from a variety of coverage and fits to find the perfect pair of bikini bottoms for you.
View collection
Bikini Tops
Bikini tops, designed for every woman. Flattering styles for every bust, from x-small to x-voluptuous with removable padding so you can tan the way you like. Our bikini tops will take you from beach to bar, effortlessly.
View collection
Bikinis
The bikinis you will want to live in all summer. Luxury, sustainable fabrics that are UV safe and chlorine resistant. Bikinis made from the highest quality materials, designed to last you wear after wear.
View collection
Black Bikini Bottoms
Black bikini bottoms in a range of cuts and fits, so you can find your perfect pair. The swimwear equivalent of a little black dress, this collection of black bikini bottoms are designed by women, for women. You only have to read some of our reviews to see why these are the best black bikini bottoms you'll try. Pair these bottoms with a black bikini top, or shop our full collection of black bikinis!
View collection
Black Bikini Tops
The black bikini top is an absolute staple in your swimwear wardrobe. Although they are a classic, finding a really good black bikini top isn't easy, until now! Our fabrics are colour fast, buttery soft and beautifully stretchy. Pair your black bikini top with a black bikini bottom, or shop our full range of black bikinis!
View collection
Black Bikinis
A timeless classic, everyone should have a little black bikini in their swimwear wardrobe. Check out our collection of black bikinis, for pieces you'll reach for summer after summer. All pieces are sold separately so you can choose your perfect black bikini top and black bikini bottom, even if you want different sizes in each!
View collection
Blue Bikinis
Dive into our collection of blue bikinis, inspired by the summer ocean and blue skies. Our blue bikinis look amazing with your holiday glow. You'll be the ultimate head turner, by the pool or on the beach.
View collection
Brazilian Bikini Bottoms
Brazilian bikini bottoms are renowned for their cheeky design and 80’s vibe! We love that high-cut bikini bottoms highlight your curves and elongate your legs - an instant confidence booster on the beach.
View collection
Brown Bikinis
Summer '25, brown bikinis are the must have summer staple. Our brown bikini sets are the most luxe shades. Ribbed and smooth textures, in deep chocolate tones, these brown bikinis won't be in stock all summer!

Clip Front Bikini Tops
Our clip front bikini top is something a little different. Supportive, feminine and finished with a golden clasp, this style is designed to lift and flatter your bust. Say goodbye to adjusting your ties, the low maintenance clip front bikini top is the style of the summer!
View collection
Coverage Bikini Bottoms
Medium to fuller coverage bikini bottoms, designed to flatter you and never dig in. This collection of coverage bikini bottoms includes higher waist styles and cheek covering designs.
View collection
Green Bikinis
Our viral green bikinis. Two very different shades. Somewhere perfectly between yellow and green, citrus is the moment. More muted and classic, our basil green bikini is one you'll reach for, for summers to come.
View collection
LAST CHANCE
These pieces aren't re-stocking! Get your hands on them while you still can.
View collectionMONOCHROME
Chic, timeless and effortlessly flattering. The collection you will be reaching for summer after summer.
View collection
Pink Bikinis
Barbie-core, pretty in pink, hot girl summer, need we go on? Our pink bikinis are feminine and flattering. A stunning shade of pink that you’ll reach for holiday after holiday.

Prints
Exclusively designed, limited edition prints and patterns. Elevate your summer wardrobe with confidence boosting swimwear that everyone will have everyone asking 'where did you get that?!'
View collection
Red Bikinis
Cherry red, our newest, limited edition colour way. UV protection, chlorine resistant and an all round jaw dropping colour, these red bikinis are the colour of the summer.
View collection
Ribbed Bikinis
Our ribbed bikinis a must have for summer. Made from 87% recycled materials, our ribbed swimwear has a soft lining and a luxe feel to take you from pool to party.
View collection
Room Service
The newest collection by GUD Swim. Butter, a pale yellow, triple lined and tested. Blush, a luxe bubblegum ribbed.
View collection
String Bikinis
String bikini. Iconic. Tiny tan lines, adjustable fit and luxe GUD Swim designs and fabrics. What more could you want? Shop string bikinis that will compliment all body shapes & fit in all the right places!
View collection
Thong Bikini Bottoms
Our collection of thong bikini bottoms feature the most flattering, minimal coverage styles. Micro tan lines, maximum confidence, these thong bikini bottoms are designed to sit high on your hips, for the girls who feel GUD when they show a little more skin! Thong bikini bottoms designed to give you a beautifully tanned peach. Thong bikini bottoms not quite your thing? Check out our full range of bikini bottoms to discover different styles.
View collection
Tie Side Bikini Bottoms
Trends come and go but a tie side bikini bottom is timeless. These bottoms can be tied as high as you like, with minimal booty coverage to flatter and accentuate! Tie side bottoms with soft, adjustable strings to fit all ladies' unique and beautiful shapes!
View collection
Triangle Bikini Tops
Triangle bikini tops are a timeless staple for every swimwear collection. Our classic triangle tops are soft, supportive and fully adjustable to allow you to choose your perfect coverage. Designed with versatility in mind, they can be worn so many different ways.
View collection
TROPICS
Come with us to the TROPICS. A limited edition collection, inspired by palm tree filled beaches and crystal clear waters. Tropical inspired prints and luxe textures.
View collection
V Front Bikini Bottoms
PSA, we’re obsessed with our v-front bikini bottoms. With completely adjustable hip sliders, you know these are going to be the best fitting bikini bottoms you own. Skimpy at the front, and cheeky at the back, get your most flawless tan in our v-front bottoms.

Yellow Bikini Bottoms
Our collection of yellow bikini bottoms feature 4 different styles, each with a different coverage and cut, so that you can find your perfect fit. All of our yellow bikinis are sold in seperate pieces, so you can match your yellow bikini bottoms with the perfect size and cut yellow bikini top for you!
View collection
Yellow Bikini Tops
Our collection of yellow bikini tops are Hailey Bieber approved. 2025 is officially a yellow bikini summer. Pair your yellow bikini top with our collection of yellow bikini bottoms.
View collection
Yellow Bikinis
Butter yellow is the colour of the summer. Our bikinis are triple lined, so there is no chance of them going see through. Soft, supportive and made from sustainable, Italian fabric, these yellow bikinis are a must have. Our yellow bikini tops and yellow bikini bottoms are sold separately so you can create your perfect look!
View collection